Former Secretary of State Hillary Clinton told a Washington, D.C. audience that one reason she failed to effectively communicate with voters in key states is because her campaign was so focused on policy.
However, a major study that looked at 2016 election ads found Clinton ran the least policy-focused campaign this century.
Clinton’s not alone in this belief. Conventional wisdom holds that Clinton ran a more substantive campaign, as opposed to the bombastic Donald Trump who had a more emotional appeal.
The conventional wisdom is wrong, however, according to a Wesleyan University study released in March. Researchers found that when it came to advertising, the Trump campaign was more policy-focused than Clinton’s team. – READ MORE
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