Chick-Fil-A Generates Most Revenue Per Restaurant In US
Chick-fil-A, an American fast-food chain open for business a meagre six days a week, has retained the crown for most revenue per restaurant in the US, according to the latest report released by QSR magazine.
Chick-fil-A raked in revenues of over $4.4 million, more than doubling trendy competitors In-N-Out Burger, Chipotle, and Steak N Shake.
It’s next closest competitor is Whataburger, which generated $2.7 million per restaurant, a mere 61 percent of Chick-fil-A’s top line.
Chick-fil-A decimated the chicken industry, toppling over direct competitors Zaxby’s ($2.3 million), El Pollo Loco ($1.9 million), Bojangles’ ($1.8 million), Popeyes ($1.4 million), Boston Market ($1.4 million), Wingstop ($1.1 million), and the late great KFC ($1.0 million).
The secrets to Chick-fil-A’s ever growing success are threefold: superior drive-thru services, robust investment in employee training programs, and cult-like customer loyalty.
Chick-fil-A’s drive-thru operations have unfolded almost impeccably, finishing at the top of research firm SeeLevelHX rankings. This is important because it is estimated that anywhere between 60-70 percent of Chick-fil-A business is generated via drive-thru.
Customers documented that employees were more likely to say “thank you”, had an order accuracy rate of 97 percent, and displayed a pleasant demeanor in 9 out of every 10 visits.
Furthermore, customers find the drive-thru process to be amiable due to the face-to-face ordering process in which employees stand outside the restaurant taking orders on tablets, improving accuracy.
Chick-fil-A is able to attract hard-working employees in exchange for its cutting edge investment in training programs. As part of the recruitment process, Chick-fil-A asks employees to submit their career goals and then helps employees reach them through career advancement opportunities.
Perhaps most importantly, Chick-fil-A has a high customer retention rate. Their loyal legion of habitual chicken eaters pledge allegiance to the restaurant through thick and thin, even in the wake of an anti-Gay controversy that plagued the restaurant back in 2012.
Not bad for a fast-food chain founded on Southern Baptist values which limits operations to six days a week.
Chick-fil-A, an American fast-food chain open for business a meagre six days a week, has retained the crown for most revenue per restaurant in the US, according to the latest report released by QSR
Content created by The Daily Caller News Foundation is available without charge to any eligible news publisher that can provide a large audience. For licensing opportunities of our original content, please contact [email protected].