The Democratic party knows that there is considerable political capital in identity politics, no example is truer than the election of Bill Clinton in 1992. After several scandals surfaced during Clinton’s campaign to include him smoking marijuana and accusations of an affair surfaced, Clinton appeared on the Arsenio Hall show to play the saxophone and later that month appeared on MTV. This was a campaign to make Clinton not only look connected to pop culture, but also it was an appeal to the multicultural audiences of these programs.
