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Box Office: Feminist ‘Ghostbusters’ Tanks

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Star Trek Beyond blasted off to a $60 million opening while the female-ledGhostbusters reboot fell off a cliff and The Secret Life of Pets continued to dominate in its third weekend at the box office.

It took two weekends to know for sure, but Sony/Village Roadshow’s female-ledGhostbusters reboot bombed hard in its second weekend, taking in $6.2M on Friday (-63%) for an estimated three-day of $21 million and a total drop of around 55 percent. If estimates hold, that would put Ghostbusters‘ ten-day total at around $86 million, a disastrous result given the film’s $250 million price tag (after marketing costs).

Ghostbusters could still pull down $150 million in North America by the time it ends its domestic run, but the film is going to need really strong legs overseas to make a profit. There are two problems there, though: one, the film won’t play in China, the world’s second-biggest film market; and two, no Paul Feig-Melissa McCarthy movie has ever made more than $200 million overseas (and the Ghostbusters franchise is not a known quantity in many international markets). Analysts are split on how much Ghostbusters needs to earn to break even (observers say $350 million minimum), but either way, the film has its work cut out for it. – READ MORE

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