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Blacks more likely than whites to see – and post – race-related content on social media

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Social networking sites are often used to discuss social and cultural issues, and a substantial majority of social media users – white, black and Hispanic – report they encounter content on these platforms about race or race relations. But the amount of race-related content users report seeing on social media varies considerably across racial and ethnic groups, with blacks being especially likely to see content that pertains to race on these platforms.

In general, Americans are much more likely to see posts related to race or race relations than they are to personally post or share race-related content. Even so, roughly four-in-ten social media users indicate that at least a few of the posts they share are related to racial issues. And just as black social media users are more likely than whites to come across posts about race on social media, they are also more likely to personally share or post race-related content.

One-in-four black social media users say most of the content they see on social networking sites is about race or race relations – READ MORE

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