Black Friday Online Sales Hit $3 Billion Driven by Mobile
Black Friday online purchases jumped 21.6 percent to $3.34 billion for the first time in U.S. retail history, spurred by over $1 billion from mobile sales, according to Adobe.
The U.S. presidential election is estimated to have cost retailers $800 million in revenue from online sales, with Nov. 1 – 10 Internet transactions falling to a growth of just 0.13 percent over the same period last year, according to Adobe Digital Insights.
Adobe’s analysis is closely followed by the industry, because they have captured anonymous data for more than one trillion visits to 4,500 retail websites, including at least 80 percent of all online transactions from the top 100 U.S. retailers. – READ MORE