Adidas’ new performance sportswear is made from plastic recovered from the ocean
It is not often that efforts to protect the planet also result in cool new products too. But a collaboration between Adidas and nonprofit organization Parley for the Oceans has created the first performance sportswear made from plastics that were recovered from the ocean, proving we can be environmentally conscious and develop better athletic apparel at the same time.
Since its founding in 2013, Parley for the Oceans has been dedicated to raising awareness of the threats that the Earth’s oceans currently face. Those threats include climate change, over-fishing, pollution, and acidification, among others. Part of the organization’s efforts has focused on reclaiming plastics that have been deposited in the Indian Ocean and are washing up on the shores of the Maldives. Those recovered materials have now been recycled and used to make performance fabrics for use by Adidas in creating sports apparel. – READ MORE