True Pundit

Science

Academics Are Suckers for Clickbait, Too

FOLLOW US!
Follow on FacebookFollow on Twitter

Believe it or not, people who write blog posts want you to read their work, and a proven strategy for getting somebody to read something is to give it a snappy title. It seems the same holds true for scholarly papers, at least in the field of psychology.

According to a new paper in the The Winnower, academic papers with titles employing catchier phrasing and positive framing are shared far more widely online compared to those with boring titles. Whether a title is short or long makes little difference—contrary to a 2015 study that found scientific papers with concise titles were much more likely to be cited by colleagues. And including bad puns or other forms of wordplay actually makes a paper less likely to be shared.

“This suggests that academic media is treated similarly to non-academic media by the public in terms of what initially attracts people’s attention,”Gwilym Lockwood, a graduate student at the Max Planck Institute for Psycholinguistics, writes. In other words, academics are no less immune than the rest of us to the allure of click bait-y titles. And since they, too, want attention for their work, Lockwood argues that perhaps they should rely on those same strategies in turn. – READ MORE

FOLLOW US!
Follow on FacebookFollow on Twitter