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Business Technology

2017 Is the Year That Twitter Learns to Thrive or Dies

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Now, as Twitter heads into the new year, it has a new chief operating officer and a new product head, and other fresh new faces have come onboard to work alongside Dorsey. Yes, ex-COO Adam Bain left Twitter at the beginning of November, as did ex-CTO Adam Messinger in December. But Anthony Noto—who has reportedly been the big operator and doer inside of Twitter for a while—is now taking on the COO role, a position seemingly most apt for him, COO. Twitter also acquired Yes Inc. (a company that made apps to connect people to events), and brought on Keith Coleman, former CEO of Yes, as its new VP of product. Coleman, a one-time product manager for Google who developed Gmail, Inbox, and Google Chat, shows promise as a capable operator—though it’s one thing to get the job and another thing to last in it. The big joke in the tech industry is that Twitter’s head of product job is the Valley’s most fleeting.

Really, looking at 2017, Twitter seems to be about where it was at the top of 2016. There’s fresh promise in the new talent that’s come aboard, but at the same time, Twitter is still struggling to find its direction. – READ MORE

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